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Posts Tagged ‘Peyton Manning

Upon the release of their new cereal, “Wheaties Fuel”, Wheaties has had a series of interviews with the athletes themselves including their workouts:

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Kathleen Hessert plays an integral role as the lead Legacy advisor at Legacy Direct.  Hessert brings over 20 years of experience working with high-profile athletes such as Peyton Manning and Shaquille O’Neal, helping them to become better communicators in front of the media.  While at Sports Media Challenge, Hessert also developed the Buzz Manager product, a tracking tool that measures online word-of-mouth communication using a proprietary search engine.

As part of Legacy Direct’s advisory team, Hessert has introduced a new way for athletes and entertainers to better communicate in the new and revolutionary world of social media.  Legacy Direct’s clients will be able to use the new social media guidebook in order to master web tools like twitter, helping them to promote their own unique brand and lifestyle.  Here is the link to the proprietary guidebook developed by Sports Media Challenge:

http://sportsmediachallenge.com/GlossaryOfTerms.pdf

One of Legacy Direct’s clients is Natalie Gulbis, LPGA golfer, whom Hessert encouraged the use twitter following an initial Legacy Assesment Meeting.  Gulbis’ twitter followers are embracing her frequent twitter updates as she always keeps her nearly 1,700 twitter followers informed of her latest travel updates when she is on tour as well as her public appearances for charity.

In case you missed it, BusinessWeek recently published their list of the “Power 100: The 100 Most Influential People in Sports.”  At the top of this year’s list is none other than Tiger Woods, perhaps the greatest golfer of all time.  Below, you will find the top half of the list (numbers 1-50) or you can view the entire list here:

http://www.businessweek.com/magazine/content/08_41/b4103052320774.htm?campaign_id=rss_topStories

1 Tiger Woods Golfer, PGA Tour
2 Roger Goodell Commissioner, NFL
3 David Stern Commissioner, NBA
4 George Bodenheimer President, ESPN
5 Dick Ebersol Chairman, NBC Sports
6 Phil Knight Chairman, Nike
7 Bud Selig Commissioner, MLB
8 Brian France Chairman & CEO, Nascar
9 Michael Jordan Basketball Legend, NBA
10 Sean McManus President, CBS Sports
11 David Hill Chairman & CEO, Fox Sports
12 Rupert Murdoch Chairman & CEO, News Corp.
13 Myles Brand President, NCAA
14 Tony Ponturo VP, Global Media, Anheuser-Busch
15 Lance Armstrong Tour de France Champion
16 Theodore Forstmann Chairman & CEO, IMG
17 Lebron James Basketball Player, Cleveland Cavaliers
18 Donald Fehr Executive Director, MLBPA
19 Steinbrenner Family Principal Owners, New York Yankees
20 John Henry Owner, Boston Red Sox
21 Gary Bettman Commissioner, NHL
22 Philip Anschutz Founder, Anschutz Entertainment Group
23 Tim Leiweke CEO, Anschutz Entertainment Group
24 Robert Kraft Owner, New England Patriots
25 Brian Roberts Chairman & CEO, Comcast
26 Jerry Jones Owner & GM, Dallas Cowboys
27 Tim Finchem Commissioner, PGA Tour
28 Kobe Bryant Basketball Player, Los Angeles Lakers
29 Peyton Manning Quarterback, Indianapolis Colts
30 John Skipper Executive V.P. of Content, ESPN
31 Mark Parker President & CEO, Nike
32 Ed Goren President, Fox Sports
33 Malcom Glazer Owner, Manchester United
34 Tom Brady Quarterback, New England Patriots
35 Jeff Urban V.P., Sports Marketing, Gatorade
36 Paul Allen Owner, Seattle Seahawks
37 Scott Boras President, Scott Boras Group
38 Dale Earnhardt Jr. Driver, Nascar
39 Peter Ueberroth Chairman, U.S. Olympic Committee
40 Chase Carey CEO & President, DirecTV
41 Rick Dudley President & CEO, Octagon
42 Michael Phelps Gold Medal Swimmer, U.S. Olympic Team
43 George Pyne President, IMG Sports & Entertainment
44 Mark Cuban Owner, Dallas Mavericks
45 Alex Rodriguez Third Baseman, New York Yankees
46 Casey Wasserman CEO, Wasserman Media Group
47 Jack Nicklaus Golf Legend, PGA Tour
48 Mark Ford President, Sports Illustrated Group
49 Bob DuPuy President & CEO, MLB
50 Danica Patrick Driver, Indy Racing League

Great job by Jon Show at the Sports Business Journal, who put together an excellent article on our company.  Click on the link below to check it out for yourself!

http://www.sportsbusinessjournal.com/article/60201


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