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Posts Tagged ‘Ken Brenner

Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves.  Given the recent economic conditions and a marketing shift by the LPGA women’s golf tour in order to grow a younger, more “online-savy” audience, the Professional Golf Association of America is realizing that it needs to change the way in which it promotes its athletes, deals with corporate sponsors, and most importantly, adapt to the change in the way golf is perceived and followed throughout the world.  Show, the author who wrote about Legacy Direct and our “Legacy Scorecard,” comes up with some possible solutions for the PGA Tour to weather the storm of the economy and increase its following among the younger generation.  An infusion of popular culture into the golf world is a likely step for increased marketability, as the LPGA has already embraced with its new logo:

A Colorful New Logo

A Colorful New Logo

Although professional golfers have limited time on their hands during a tournament event, Show talks about how it would be nice if the PGA Tour set some kind of precedent when it comes to interacting with corporate sponsors, who are stretching themselves thin just to have a presence at a PGA event.  As of now, the tour arranges player appearances for weekly title sponsors and FedEx, the season-long sponsor for a points competition among players.  Many people, especially the non-title sponsors themselves, feel as though they deserve a little bit more player interaction for what they are paying to be at the event.  In addition to sponsorship, the article calls on the PGA’s marketing efforts to be better suited for a wider audience, specifically focusing outside of the average male golf fan and appealing to the sports & entertainment world as a whole.  Lastly, Show talks about how the gap between the very wealthy, successful players and the newcomers on the tour is widening.  “They need to spread the wealth,” says Bill Colvin, a marketing consultant for several different PGA Tour sponsors.  You can view the entire article here:

http://www.sportsbusinessjournal.com/article/61401

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Darren Heitner, Founder of the SportsAgentBlog.com, recently sat down with Legacy Direct’s Founder & CEO, Ken Brenner, to discuss the business model and technology that is driving our company forward.

Darren Heitner created SportsAgentBlog.com, on December 31, 2005, the first site on the internet dedicated to following the sports agent world.  The website receives upwards of 5,000 unique visits per day from athletes, agents, media sources, and the general public.

You can view the full interview at the following link:

Interview With Ken Brenner, Founder/CEO of Legacy Direct, Inc.


Courtesy David Sherman

Courtesy David Sherman

Twitter, the micro-blogging site used to keep friends up-to-date with “What am I doing” text messages has caught on with athletes and entertainers in a big way.  Numerous celebrities have already begun using twitter, including one of our clients, Natalie Gulbis.  With the help of Kathleen Hessert, Lead Legacy Direct Advisor, Natalie has created her own twitter account, which you can view at the following link:

https://twitter.com/natalie_gulbis

Natalie’s 960 followers pale in comparison to Shaquille O’Neal’s 25,814 followers.  However, Natalie is proving that she can be her own “unique brand” through twitter, where she talks to her followers about maintaining proper diet and exercise as a professional athlete.

Natalie also shows evidence of her community involvement while helping out at the local Boys & Girls Club of North Las Vegas, using twitPic, which is a complimentary service to her updates.  You can view the picture here:

http://twitpic.com/vkev

Twitter’s most recent press article in the New York Times can be viewed below.  The article includes mentions of Gulbis and O’Neal and their enthusiasm for twitter, as well as their hesitations.  Overall, both athletes realize that they are increasing their already high exposure, but doing so through their own unique thoughts and experiences.  Other celebrities who have caught onto twitter besides Gulbis and O’Neal include Saturday Night Live’s Jimmy Fallon, former NFL star, Jerry Rice, as well as actor, Luke Wilson and Tour de France champion, Lance Armstrong.

http://www.nytimes.com/2009/01/05/technology/internet/05link.html?scp=1&sq=Twitter&st=cse

Great job by Jon Show at the Sports Business Journal, who put together an excellent article on our company.  Click on the link below to check it out for yourself!

http://www.sportsbusinessjournal.com/article/60201


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