Posts Tagged ‘Kathleen Hessert’
Kathleen Hessert plays an integral role as the lead Legacy advisor at Legacy Direct. Hessert brings over 20 years of experience working with high-profile athletes such as Peyton Manning and Shaquille O’Neal, helping them to become better communicators in front of the media. While at Sports Media Challenge, Hessert also developed the Buzz Manager product, a tracking tool that measures online word-of-mouth communication using a proprietary search engine.
As part of Legacy Direct’s advisory team, Hessert has introduced a new way for athletes and entertainers to better communicate in the new and revolutionary world of social media. Legacy Direct’s clients will be able to use the new social media guidebook in order to master web tools like twitter, helping them to promote their own unique brand and lifestyle. Here is the link to the proprietary guidebook developed by Sports Media Challenge:
One of Legacy Direct’s clients is Natalie Gulbis, LPGA golfer, whom Hessert encouraged the use twitter following an initial Legacy Assesment Meeting. Gulbis’ twitter followers are embracing her frequent twitter updates as she always keeps her nearly 1,700 twitter followers informed of her latest travel updates when she is on tour as well as her public appearances for charity.
Darren Rovell’s interview with Kathleen Hessert of Sports Media Challenge and Legacy Direct can be found at the link below:
Rovell’s SportsBiz feature on CNBC.com is one of the most popular sports business websites on the planet. After the 2008 Beijing Olympic performance by Michael Phelps and his record-setting eight gold medals, everyone wanted a piece of the greatest swimmer of all time. We were no different as we began to assess the impact of his “legacy” in and out of the pool. Our scorecard for Phelps uses a proprietary formula that assesses the six components of a legacy: Athletic Achievement, Public Exposure, Philanthropic Self-Impact, Sustainability, Business Interactions, and Human Resources