Legacy Direct Blog

Archive for the ‘Celebrity Endorsement’ Category

Famed actor Alec Baldwin has established a scholarship for his alma mater, New York University at the Tisch School for the upcoming academic year by giving $1 million: http://artsbeat.blogs.nytimes.com/2009/12/16/alec-baldwin-drama-scholarship-established-at-new-york-university/

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Red Hot Chili Peppers frontman Anthony Kiedis is hosting a shopping fundraiser for the poor communities of Cambodia. He is doing this on behalf of the efforts of Cambodian’s Children’s Fund and guests can present donations and/or gifts to the boutique in Hollywood. http://www.shopforacause.us.com/

Courtney Cox Arquette and her husband David are selling t-shirts for charity to aid the efforts in Darfur, a catastrophe that has been largely forgotten by most denizens of the Western hemisphere:   http://www.celebrity-gossip.net/celebrities/hollywood/courteney-cox-and-david-arquette-save-darfur-lovers-213382/

Last week, tennis stars John McEnroe and Melanie Oudin played in a charity exhibition for Pam Shriver’s 24th annual Baltimore Community Foundation Tennis Challenge.   McEnroe was his usual self, jabbering away and making sure all the calls went his way: http://www.baltimoresun.com/sports/bal-sp.tennis10dec10,0,5006023.story

Tennis star Andy Roddick recently held his charity dinner for his foundation which helps neglected children. Cost of admission was $750, with all proceeds going to the charity and a bonus performance by Captain Fantasic himself, Sir Elton John.

As mentioned below, all networks have collaborated to promote volunteerism.  Here is Morgan Freeman and Matthew McConaghey in their respective public service announcements:

Actor Matthew McConaughey will appear in a new public service announcement that promotes supporting returning veterans from overseas.  This program, called Welcome Back Veterans, has been launched and supported by Major League Baseball:   http://www.reuters.com/article/pressRelease/idUS105873+05-Oct-2009+PRN20091005


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