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Staff writer, Sports Business Journal

Published June 28, 2010 : Page 33

MLB sponsors are generally following the league’s initiatives when it comes to All-Star Game activation, plugging into a variety of “Going Beyond” initiatives, or adding complementary cause-related activities.

Bank of America will use the game to tout its call for volunteerism, which earlier this year saw BofA employees pledging 1 million volunteer hours to a variety of charitable causes. Its space at the All-Star Game FanFest will show attendees where and how they can help community causes, while the company plans to break creative during the All-Star Game on Fox that will showcase its commitment to volunteerism.

Drawstring pack giveaway bears the MLB Authentic Collection logo; Taco Bell has its name on street banners.

Around 40 percent of the ad inventory on the Fox broadcast has been purchased by MLB corporate sponsors, said John Brody, senior vice president of corporate sales and marketing for MLB.

Among other partners, MasterCard will reprise its “Hit it Here” promo, in which any batter hitting the MasterCard signs during the State Farm Home Run Derby or during the All-Star Game will generate a $1 million donation to Stand Up To Cancer.

Holiday Inn is sponsoring a hit tracker sign during the game and donating $1,000 for each hit to cancer causes.

Taco Bell, headquartered in nearby Irvine, will be the presenting sponsor of the All-Star Game Selection Show on Sunday. Taco Bell will also have its name on the more than 500 street banners in and around Anaheim.

New All-Star Game balloting partners this year were Scotts (at Lowe’s stores) and Firestone (in-park). Around the game, Scotts will help stage two baseball field refurbishments, which are also supported by Chevrolet.

MLB also is reprising its Sunday morning 5K run for charity, again with Nike and The Sports Authority as lead sponsors and benefiting four cancer-related causes. The annual All-Star Red Carpet Show presented by Chevy will be broadcast on MLB Network at 4 p.m. EDT and show the parade of Chevy vehicles carrying MLB All-Stars to Angel Stadium on a route that includes Disneyland.

Sponsors and licensees will also have their usual activation opportunities at the All-Star FanFest at the Anaheim Convention Center, which opens the Friday before the game. Spokesmen for FanFest are Angels players (past and present) Rod Carew and Torii Hunter.

Taco Bell will sponsor the giveaway of branded ticket holders/lanyards at Sunday’s Futures Game; State Farm will replicate that giveaway at its Home Run Derby on Monday. The game day giveaway will be supported by the licensing side of the house. It will be a drawstring pack branded with the All-Star Game and MLB Authentic Collection logos, with All-Star Game Logo Bandz from licensee Team Beans/Forever Collectibles, along with a booklet of coupons offering discounts that can be used for purchases on MLB.com’s online shop.



For the upcoming season of the reality show “Celebrity Apprentice,” the characters are all notable and controversial in their own right.  Among those are New York Mets great Darryl Strawberry and former Illinois governor Rod Blagojevich.  Strawberry has yet to announce which charity he will be supporting: http://www.silive.com/mets/index.ssf/2010/01/former_mets_star_strawberry_to.html

When all is said and done, baseball is a business.  There are some unenviable tasks that are necessary in order to keep the product, in this case the Detroit Tigers, moving forward.  The  general manager, Dave Dombrowski, stated that trading Curtis Granderson was one of the more difficult moves he has had to make because of Granderson’s contributions off the field.  While he was in Detroit, Granderson established the Grand Kids Foundation to help the education of the children of Detroit. The foundation will probably continue, but will become more difficult with the complications of Granderson now playing in New York.   http://mlb.mlb.com/news/article.jsp?ymd=20091209&content_id=7790584&vkey=news_mlb&fext=.jsp&c_id=mlb

Derek Jeter of the New York Yankees has recently been awarded the 2009 Sports Illustrated Sportsman of the Year.  It is hard to believe that after all the Yankee greats, Jeter is the first Yankee to win the award.  It would also be difficult for someone to argue for someone to else to be awarded after the accolade-filled year that Jeter has had coupled with the World Series victory.


Thank you to all those who have donated to help make Shane Victorino’s Charity Golf Event a success. Here is the article on the event:  http://www.honoluluadvertiser.com/article/20091122/SPORTS0903/911220386&template=golf/Victorino+pours+his+heart+into+charity+golf+event

David Ortiz, aka Big Papi, is holding his 2nd annual charity golf event in the first week in December. Last year’s event raised more than $300,000 for the David Ortiz Children’s Fund, which provides children in New England and the Dominican Republic access to pediatric critical care. http://boston.redsox.mlb.com/news/article.jsp?ymd=20091117&content_id=7676002&vkey=news_bos&fext=.jsp&c_id=bos


Please help Shane Victorino’s charity by giving whatever you can to his cause:   https://www.karma411.com/Markslist/campaign/display/profile.do?campaignId=3003&context=groupCampaign

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