Legacy Direct Blog

Posts Tagged ‘Women’s Golf

The LPGA has officially launched Outside the Ropes a program which promotes charitable activities designed to benefit tournaments and title sponsors. Among the pros who are involved with Outside the Ropes are Vicky Hurst, Stacy Lewis, Christina Kim, Jane Park, Leah Wigger, Brandi Jackson, and Mindy Kim. http://www.golf.co.uk/news/lpga_officially_launches_outside_the_ropes_program/266964.shtml

Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves.  Given the recent economic conditions and a marketing shift by the LPGA women’s golf tour in order to grow a younger, more “online-savy” audience, the Professional Golf Association of America is realizing that it needs to change the way in which it promotes its athletes, deals with corporate sponsors, and most importantly, adapt to the change in the way golf is perceived and followed throughout the world.  Show, the author who wrote about Legacy Direct and our “Legacy Scorecard,” comes up with some possible solutions for the PGA Tour to weather the storm of the economy and increase its following among the younger generation.  An infusion of popular culture into the golf world is a likely step for increased marketability, as the LPGA has already embraced with its new logo:

A Colorful New Logo

A Colorful New Logo

Although professional golfers have limited time on their hands during a tournament event, Show talks about how it would be nice if the PGA Tour set some kind of precedent when it comes to interacting with corporate sponsors, who are stretching themselves thin just to have a presence at a PGA event.  As of now, the tour arranges player appearances for weekly title sponsors and FedEx, the season-long sponsor for a points competition among players.  Many people, especially the non-title sponsors themselves, feel as though they deserve a little bit more player interaction for what they are paying to be at the event.  In addition to sponsorship, the article calls on the PGA’s marketing efforts to be better suited for a wider audience, specifically focusing outside of the average male golf fan and appealing to the sports & entertainment world as a whole.  Lastly, Show talks about how the gap between the very wealthy, successful players and the newcomers on the tour is widening.  “They need to spread the wealth,” says Bill Colvin, a marketing consultant for several different PGA Tour sponsors.  You can view the entire article here:

http://www.sportsbusinessjournal.com/article/61401

George Tanber wrote a recent article for ESPN.com on Lorena Ochoa, the number one ranked woman golfer in the world.  For the talented Ochoa, a 26-year old Mexican-American, her accolades on the course are numerous, but it is her influence outside of the arena of professional golf that Tanber explains makes “the definitive mark of a memorable champion” and creates a lasting legacy.  You can read the entire article at the link below as well as the most current LPGA golf rankings and pictures of Ochoa.

http://sports.espn.go.com/espn/hispanicheritage2008/news/story?id=3640167

Women’s World Golf Rankings

Rolex Women's World Golf Rankings
AS OF 10/13/2008
RANK CHG NAME COUNTRY EVENTS    
1 Lorena Ochoa MEX 46    
2 Annika Sorenstam SWE 38    
3 +1 Yani Tseng TWN 30    
4 -1 Paula Creamer USA 53    
5 Suzann Pettersen NOR 50    
6 Cristie Kerr USA 49    
7 Ji-Yai Shin KOR 58    
8 +1 Karrie Webb AUS 46    
9 -1 Helen Alfredsson SWE 36    
10 Seon-Hwa Lee KOR 57    
11 +7 Angela Stanford USA 50    
12 -1 Momoko Ueda JPN 63    
13 +1 Yuri Fudoh JPN 42    
14 -1 Inbee Park KOR 51    
15 -3 Maria Hjorth SWE 56    
16 -1 Jeong Jang KOR 55    
17 -1 Eun-Hee Ji KOR 55    
18 -1 Angela Park BRA 51    
19 Jee Young Lee KOR 53    
20 Hee-Won Han KOR 34    
21 Juli Inkster USA 38    
22 +16 In Kyung Kim KOR 48    
23 -1 Morgan Pressel USA 50    
24 -1 Mi Hyun Kim KOR 51    
25 -1 Se Ri Pak KOR 43    
26 Na Yeon Choi KOR 51    
27 -2 Sakura Yokomine JPN 66    
28 -1 Nicole Castrale USA 48    
29 +4 Karen Stupples ENG 32    
30 -2 Laura Diaz USA 49    
31 -2 Catriona Matthew SCO 42    
32 -2 Stacy Prammanasudh USA 49    
33 -2 Song-Hee Kim KOR 43    
34 -2 Sophie Gustafson SWE 52    
35 +1 Natalie Gulbis USA 47    

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