Legacy Direct Blog

Archive for the ‘Sports Philanthropy’ Category

NFL Join the Team: Back to Football Friday


On Friday, September 10, 2010, in every city and small town across the country, the passion for NFL football teams will be on full display. In schools, office buildings, and local stores nationwide, every person will celebrate the first weekend of the new NFL season by wearing their favorite team’s gear.

This fall the NFL and United Way are teaming up for Back to Football Friday, a first-of-its-kind campaign to make youth health and wellness a nationwide priority. We are encouraging fans of all ages to show their NFL team pride at work and in school on Friday, September 10th, in celebration of the start of the NFL season and to join our efforts to end childhood obesity.


Individuals can support United Way youth health and wellness by wearing their favorite football gear to work and encouraging their colleagues to do the same. The employer or group of individuals that show the most NFL team pride will receive an office celebration hosted by the NFL.

REGISTER NOW: BacktoFootball-UnitedWay


The 34 schools across the nation that show the most NFL team pride will be selected as NFL PLAY 60 Super Schools. The winning schools will receive a visit from a real NFL player and a $10,000 health and wellness grant.

REGISTER NOW: BacktoFootball-NFLRush


Staff writer, Sports Business Journal

Published June 28, 2010 : Page 33

MLB sponsors are generally following the league’s initiatives when it comes to All-Star Game activation, plugging into a variety of “Going Beyond” initiatives, or adding complementary cause-related activities.

Bank of America will use the game to tout its call for volunteerism, which earlier this year saw BofA employees pledging 1 million volunteer hours to a variety of charitable causes. Its space at the All-Star Game FanFest will show attendees where and how they can help community causes, while the company plans to break creative during the All-Star Game on Fox that will showcase its commitment to volunteerism.

Drawstring pack giveaway bears the MLB Authentic Collection logo; Taco Bell has its name on street banners.

Around 40 percent of the ad inventory on the Fox broadcast has been purchased by MLB corporate sponsors, said John Brody, senior vice president of corporate sales and marketing for MLB.

Among other partners, MasterCard will reprise its “Hit it Here” promo, in which any batter hitting the MasterCard signs during the State Farm Home Run Derby or during the All-Star Game will generate a $1 million donation to Stand Up To Cancer.

Holiday Inn is sponsoring a hit tracker sign during the game and donating $1,000 for each hit to cancer causes.

Taco Bell, headquartered in nearby Irvine, will be the presenting sponsor of the All-Star Game Selection Show on Sunday. Taco Bell will also have its name on the more than 500 street banners in and around Anaheim.

New All-Star Game balloting partners this year were Scotts (at Lowe’s stores) and Firestone (in-park). Around the game, Scotts will help stage two baseball field refurbishments, which are also supported by Chevrolet.

MLB also is reprising its Sunday morning 5K run for charity, again with Nike and The Sports Authority as lead sponsors and benefiting four cancer-related causes. The annual All-Star Red Carpet Show presented by Chevy will be broadcast on MLB Network at 4 p.m. EDT and show the parade of Chevy vehicles carrying MLB All-Stars to Angel Stadium on a route that includes Disneyland.

Sponsors and licensees will also have their usual activation opportunities at the All-Star FanFest at the Anaheim Convention Center, which opens the Friday before the game. Spokesmen for FanFest are Angels players (past and present) Rod Carew and Torii Hunter.

Taco Bell will sponsor the giveaway of branded ticket holders/lanyards at Sunday’s Futures Game; State Farm will replicate that giveaway at its Home Run Derby on Monday. The game day giveaway will be supported by the licensing side of the house. It will be a drawstring pack branded with the All-Star Game and MLB Authentic Collection logos, with All-Star Game Logo Bandz from licensee Team Beans/Forever Collectibles, along with a booklet of coupons offering discounts that can be used for purchases on MLB.com’s online shop.


Tennessee Titans running back Chris Johnson and Olympic superstar Usain Bolt are planning on having a running race for charity, but they have yet to decide a distance.  Johnson had a record time at the NFL combine at 4.24 seconds, and Bolt is the world record-holder for 100m so they are hoping to find some common ground: http://sports.espn.go.com/nfl/news/story?id=4794525

Natalie Gulbis and Rocco Mediate recently hosted a skins game at Forsgate Country Club in Jamesburg, NJ as a highlight to the Sovereign Bank Golf Charity Classic: http://www.trentonian.com/articles/2009/10/26/sports/doc4ae51704bde20483513656.txt

Sir Alex Ferguson, manager for English Premier League powerhouse Manchester United, has joined up with British actor Sir David Frost in order to raise funds for a new type of cancer treatment that could be an alternative to surgery: http://news.sky.com/skynews/Home/UK-News/Cancer-Celebrities-Join-Charity-To-Raise-Funds-For-Key-Photodynamic-Therapy-Treatment/Article/200910115400611?lpos=UK_News_First_Home_Article_Teaser_Region_1&lid=ARTICLE_15400611_Cancer%3A_Celebrities_Join_Charity_To_Raise_Funds_For_Key_Photodynamic_Therapy_Treatment

Tamika Catchings, a WNBA player and University of Tennessee alum, has found the silver lining in her injury by starting her own foundation and participating in community events: http://dailybeacon.utk.edu/showarticle.php?articleid=55652

As they start their PGA tournament, Turning Stone has devoted a portion of the ticket sales to Cynthia Baldwin, mother of the Baldwin actors who has had breast cancer, to start the National Breast Cancer Awareness month of October:  Here is the transcript:


July 2018
« Oct    

RSS Legacy Direct on Twitter

  • An error has occurred; the feed is probably down. Try again later.