Legacy Direct Blog

Posts Tagged ‘Natalie Gulbis

On October 27th, this blog posted an article about Natalie Gulbis, Chris DiMarco, and Zach Johnson raising $175,000 for charity.  Above is video of what was a very enjoyable event.

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RSM McGladrey, an up-and-coming accounting firm, has raised over $175,000 for the Special Olympics with the help of its clients, Natalie Gulbis, Chris DiMarco, and Zach Johnson:  http://www.prweb.com/releases/RSM_McGladrey/Special_Olympics/prweb3113094.htm

Natalie Gulbis and Rocco Mediate recently hosted a skins game at Forsgate Country Club in Jamesburg, NJ as a highlight to the Sovereign Bank Golf Charity Classic: http://www.trentonian.com/articles/2009/10/26/sports/doc4ae51704bde20483513656.txt

Kathleen Hessert plays an integral role as the lead Legacy advisor at Legacy Direct.  Hessert brings over 20 years of experience working with high-profile athletes such as Peyton Manning and Shaquille O’Neal, helping them to become better communicators in front of the media.  While at Sports Media Challenge, Hessert also developed the Buzz Manager product, a tracking tool that measures online word-of-mouth communication using a proprietary search engine.

As part of Legacy Direct’s advisory team, Hessert has introduced a new way for athletes and entertainers to better communicate in the new and revolutionary world of social media.  Legacy Direct’s clients will be able to use the new social media guidebook in order to master web tools like twitter, helping them to promote their own unique brand and lifestyle.  Here is the link to the proprietary guidebook developed by Sports Media Challenge:

http://sportsmediachallenge.com/GlossaryOfTerms.pdf

One of Legacy Direct’s clients is Natalie Gulbis, LPGA golfer, whom Hessert encouraged the use twitter following an initial Legacy Assesment Meeting.  Gulbis’ twitter followers are embracing her frequent twitter updates as she always keeps her nearly 1,700 twitter followers informed of her latest travel updates when she is on tour as well as her public appearances for charity.

Courtesy David Sherman

Courtesy David Sherman

Twitter, the micro-blogging site used to keep friends up-to-date with “What am I doing” text messages has caught on with athletes and entertainers in a big way.  Numerous celebrities have already begun using twitter, including one of our clients, Natalie Gulbis.  With the help of Kathleen Hessert, Lead Legacy Direct Advisor, Natalie has created her own twitter account, which you can view at the following link:

https://twitter.com/natalie_gulbis

Natalie’s 960 followers pale in comparison to Shaquille O’Neal’s 25,814 followers.  However, Natalie is proving that she can be her own “unique brand” through twitter, where she talks to her followers about maintaining proper diet and exercise as a professional athlete.

Natalie also shows evidence of her community involvement while helping out at the local Boys & Girls Club of North Las Vegas, using twitPic, which is a complimentary service to her updates.  You can view the picture here:

http://twitpic.com/vkev

Twitter’s most recent press article in the New York Times can be viewed below.  The article includes mentions of Gulbis and O’Neal and their enthusiasm for twitter, as well as their hesitations.  Overall, both athletes realize that they are increasing their already high exposure, but doing so through their own unique thoughts and experiences.  Other celebrities who have caught onto twitter besides Gulbis and O’Neal include Saturday Night Live’s Jimmy Fallon, former NFL star, Jerry Rice, as well as actor, Luke Wilson and Tour de France champion, Lance Armstrong.

http://www.nytimes.com/2009/01/05/technology/internet/05link.html?scp=1&sq=Twitter&st=cse

Natalie Gulbis, 24-year old professional golfer, has been playing full-time on the LPGA tour since 2002, when she was only 19-years of age.  She also won her first tournament at only seven years of age, began breaking par by age ten, and first appeared in an LPGA event at age 14.  For the young woman of Latvian descent, golf was a sport she was drawn to at a young age, playing with her dad at local courses near her hometown of Sacramento, California.

Natalie has always been well-ahead of her counterparts.  She played on the men’s golf team in high school, graduated in three years, and went onto a scholarship to play golf at the University of Arizona.

Enter 21-year old Taylor Anderson, male college student at George Washington University in Washington D.C.  Taylor was born paralyzed on his right side.  Blessed with an unbelievable amount of courage and spirit, Anderson developed his own ways to live a “normal life.”  He learned how to swing the golf club with one arm back when he was 12-years old and then started his own high school golf team at The Masters School in Dobbs Ferry, NY, where golf had never been played before.

Now, a junior at George Washington University in Washington D.C., Anderson continues to push himself.  He is an economics major, with a double minor in French and Business.  When RSM McGladrey decided to sponsor the essay contest, “Who’s Behind Your Success,” Anderson decided it was time to give thanks to his mom, who helped her son by always being there for him, spending countless hours visiting doctors and going through physical therapy treatments with her son.

Gulbis was responsible for choosing a winner.  She picked Anderson after reading his essay and watching the video that can be viewed below.  Anderson’s incredible story behind his success and his determination to overcome all odds are why Gulbis chose him.  It is also worth mentioning that Gulbis believed her father’s early influence to be the “story behind her success,” teaching her golf at such a young age.  Similarly, Anderson’s role model is also a parent, which goes to show just how often the legacies of parents leave very indelible marks.

http://rsmmcgladrey.eprize.net/nataliecontest/index.tbapp

Above is the video of Taylor Anderson, which won him the essay contest and the date with Natalie Gulbis for a workout and a round of golf at Gulbis’ home course in Las Vegas, NV.  Below are several links to articles following this story, included the official press release from RSM McGladrey:

http://tinyurl.com/5fsya2

http://golf.fanhouse.com/2008/12/07/fanhouse-chats-with-natalie-gulbis/

http://www.rsmmcgladrey.com/Media/News-Releases/rsm-mcgladrey-and-lpga-star-natalie-gulbis-announce-taylor-ander/

Natalie is also working with the Special Olympics on behalf of RSM McGladrey, her official sponsor.  RSM recently named the Special Olympics as the official charity of the PGA McGladrey Team Championship:

http://tinyurl.com/6932cf

George Tanber wrote a recent article for ESPN.com on Lorena Ochoa, the number one ranked woman golfer in the world.  For the talented Ochoa, a 26-year old Mexican-American, her accolades on the course are numerous, but it is her influence outside of the arena of professional golf that Tanber explains makes “the definitive mark of a memorable champion” and creates a lasting legacy.  You can read the entire article at the link below as well as the most current LPGA golf rankings and pictures of Ochoa.

http://sports.espn.go.com/espn/hispanicheritage2008/news/story?id=3640167

Women’s World Golf Rankings

Rolex Women's World Golf Rankings
AS OF 10/13/2008
RANK CHG NAME COUNTRY EVENTS    
1 Lorena Ochoa MEX 46    
2 Annika Sorenstam SWE 38    
3 +1 Yani Tseng TWN 30    
4 -1 Paula Creamer USA 53    
5 Suzann Pettersen NOR 50    
6 Cristie Kerr USA 49    
7 Ji-Yai Shin KOR 58    
8 +1 Karrie Webb AUS 46    
9 -1 Helen Alfredsson SWE 36    
10 Seon-Hwa Lee KOR 57    
11 +7 Angela Stanford USA 50    
12 -1 Momoko Ueda JPN 63    
13 +1 Yuri Fudoh JPN 42    
14 -1 Inbee Park KOR 51    
15 -3 Maria Hjorth SWE 56    
16 -1 Jeong Jang KOR 55    
17 -1 Eun-Hee Ji KOR 55    
18 -1 Angela Park BRA 51    
19 Jee Young Lee KOR 53    
20 Hee-Won Han KOR 34    
21 Juli Inkster USA 38    
22 +16 In Kyung Kim KOR 48    
23 -1 Morgan Pressel USA 50    
24 -1 Mi Hyun Kim KOR 51    
25 -1 Se Ri Pak KOR 43    
26 Na Yeon Choi KOR 51    
27 -2 Sakura Yokomine JPN 66    
28 -1 Nicole Castrale USA 48    
29 +4 Karen Stupples ENG 32    
30 -2 Laura Diaz USA 49    
31 -2 Catriona Matthew SCO 42    
32 -2 Stacy Prammanasudh USA 49    
33 -2 Song-Hee Kim KOR 43    
34 -2 Sophie Gustafson SWE 52    
35 +1 Natalie Gulbis USA 47    

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