Legacy Direct Blog

Archive for the ‘Sports Sponsorship’ Category

Often referred to as the World’s Greatest Athlete,  Clay has recently gone largely unnoticed since winning the Gold Medal last August in Beijing,

See More:

http://www.nytimes.com/2009/06/02/sports/olympics/02clay.html?sq=bryan%20clay&st=cse&scp=1&pagewanted=all

On June 3rd, Forbes Magazine released the top 100 list of the world’s most powerful celebrities.  See who made the cut: 

http://www.forbes.com/2009/06/03/forbes-100-celebrity-09-jolie-oprah-madonna_land.html

 

The afternoon excursion to Wrigley Field proved completely worth it this week, if only to see 31-year-old Cubs rookie Bobby Scales make his MLB debut after 11 seasons of riding buses in the minors.  Scales lined a fifth-inning pitch off Lincecum — the NL’s reigning Cy Young winner — down the left field line for his first major league hit after 3,303 at-bats for eight different minor league teams over four different organizations

See More:

http://sports.yahoo.com/mlb/blog/big_league_stew/post/Weighty-moment-Scales-smacks-MLB-hit-after-11-y?urn=mlb,161522

Jeff Stern, the founder and president of the National High School Skateboard Assn., started with seven high schools three years ago and has 40 schools represented this season, and it continues to grow in participation and sponsorship.

See More:

http://www.latimes.com/sports/la-sp-sondheimer4-2009may04,0,6073008.column

Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves.  Given the recent economic conditions and a marketing shift by the LPGA women’s golf tour in order to grow a younger, more “online-savy” audience, the Professional Golf Association of America is realizing that it needs to change the way in which it promotes its athletes, deals with corporate sponsors, and most importantly, adapt to the change in the way golf is perceived and followed throughout the world.  Show, the author who wrote about Legacy Direct and our “Legacy Scorecard,” comes up with some possible solutions for the PGA Tour to weather the storm of the economy and increase its following among the younger generation.  An infusion of popular culture into the golf world is a likely step for increased marketability, as the LPGA has already embraced with its new logo:

A Colorful New Logo

A Colorful New Logo

Although professional golfers have limited time on their hands during a tournament event, Show talks about how it would be nice if the PGA Tour set some kind of precedent when it comes to interacting with corporate sponsors, who are stretching themselves thin just to have a presence at a PGA event.  As of now, the tour arranges player appearances for weekly title sponsors and FedEx, the season-long sponsor for a points competition among players.  Many people, especially the non-title sponsors themselves, feel as though they deserve a little bit more player interaction for what they are paying to be at the event.  In addition to sponsorship, the article calls on the PGA’s marketing efforts to be better suited for a wider audience, specifically focusing outside of the average male golf fan and appealing to the sports & entertainment world as a whole.  Lastly, Show talks about how the gap between the very wealthy, successful players and the newcomers on the tour is widening.  “They need to spread the wealth,” says Bill Colvin, a marketing consultant for several different PGA Tour sponsors.  You can view the entire article here:

http://www.sportsbusinessjournal.com/article/61401

U.S. women’s soccer legend, Mia Hamm is teamming up with husband, Nomar Garciaparra in hosting their 2nd Annual Celebrity Soccer Challenge.  The event will be held on Saturday, January 17, at the Home Depot Center in Carson, California.  General admission to the event is just $20.00, which will go towards benefitting bone marrow transplant patients and their families.  The Children’s Hospital of Los Angeles is directly involved with the event, as well as the Mia Hamm Foundation, which raises awareness and funds for bone marrow disease research in addition to supporting families through the marrow transplant process.  The Mia Hamm Foundation also promotes and helps develop more opportunities for young women in sports.

Celebrities expected to participate in the match include skateboarding legend, Tony Hawk, Gold medal winning volleyball players, Kerri Walsh and Misty May-Treanor, NFL great Marcus Allen, Weezer singer, Rivers Cuomo, as well as current and former members of the U.S. men’s and women’s national soccer team.

To purchase tickets, call (213)480-3232 to reach the Home Depot Center Box Office or visit:

http://www.ticketmaster.com/event/09004171A29B4F80?artistid=1276541&majorcatid=10004&minorcatid=11

The event is sponsored by Nike, Gatorade, Wasserman Media Group, and the Stanford Financial Group.

http://www.miafoundation.org/soccerchallenge/

http://theoriginalwinger.com/2009-01-14-celebrities-confirmed-for-mia-and-nomars-challenge-saturday

Natalie Gulbis, 24-year old professional golfer, has been playing full-time on the LPGA tour since 2002, when she was only 19-years of age.  She also won her first tournament at only seven years of age, began breaking par by age ten, and first appeared in an LPGA event at age 14.  For the young woman of Latvian descent, golf was a sport she was drawn to at a young age, playing with her dad at local courses near her hometown of Sacramento, California.

Natalie has always been well-ahead of her counterparts.  She played on the men’s golf team in high school, graduated in three years, and went onto a scholarship to play golf at the University of Arizona.

Enter 21-year old Taylor Anderson, male college student at George Washington University in Washington D.C.  Taylor was born paralyzed on his right side.  Blessed with an unbelievable amount of courage and spirit, Anderson developed his own ways to live a “normal life.”  He learned how to swing the golf club with one arm back when he was 12-years old and then started his own high school golf team at The Masters School in Dobbs Ferry, NY, where golf had never been played before.

Now, a junior at George Washington University in Washington D.C., Anderson continues to push himself.  He is an economics major, with a double minor in French and Business.  When RSM McGladrey decided to sponsor the essay contest, “Who’s Behind Your Success,” Anderson decided it was time to give thanks to his mom, who helped her son by always being there for him, spending countless hours visiting doctors and going through physical therapy treatments with her son.

Gulbis was responsible for choosing a winner.  She picked Anderson after reading his essay and watching the video that can be viewed below.  Anderson’s incredible story behind his success and his determination to overcome all odds are why Gulbis chose him.  It is also worth mentioning that Gulbis believed her father’s early influence to be the “story behind her success,” teaching her golf at such a young age.  Similarly, Anderson’s role model is also a parent, which goes to show just how often the legacies of parents leave very indelible marks.

http://rsmmcgladrey.eprize.net/nataliecontest/index.tbapp

Above is the video of Taylor Anderson, which won him the essay contest and the date with Natalie Gulbis for a workout and a round of golf at Gulbis’ home course in Las Vegas, NV.  Below are several links to articles following this story, included the official press release from RSM McGladrey:

http://tinyurl.com/5fsya2

http://golf.fanhouse.com/2008/12/07/fanhouse-chats-with-natalie-gulbis/

http://www.rsmmcgladrey.com/Media/News-Releases/rsm-mcgladrey-and-lpga-star-natalie-gulbis-announce-taylor-ander/

Natalie is also working with the Special Olympics on behalf of RSM McGladrey, her official sponsor.  RSM recently named the Special Olympics as the official charity of the PGA McGladrey Team Championship:

http://tinyurl.com/6932cf


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