Mets putting spotlight on volunteerism
Posted June 21, 2010on:
By ERIC FISHER, Staff writer, Sports Business Journal
Published June 21, 2010 : Page 08
The New York Mets this week will begin a weeklong community outreach effort in partnership with the city of New York aimed in part at highlighting the National Conference on Volunteering and Service, scheduled to be held later this month in New York.
The service effort, titled Teammates in the Community Week, is set for Tuesday through Sunday. It will have five local outreach initiatives, each designed to spur further volunteerism. The activities will involve Mets players, coaches and executives, including Chief Operating Officer Jeff Wilpon, and include key team sponsor Citigroup.
Plans include environmental preservation efforts, community garden beautification and animal rescue activities in the boroughs of Manhattan, Queens and Brooklyn. Also planned are neighborhood park improvement and food collection efforts.
A dedicated Service Day at Citi Field on Sunday will close out the week. The stretch coincides with New York’s homestand against Detroit and Minnesota.
The new effort involves players, coaches and executives, plus key sponsor Citigroup.
The Mets’ effort resembles the New York Yankees’ highly lauded Hope Week, a similarly structured weeklong charitable initiative introduced last year and set to return in August. Mets officials acknowledged the comparison but said their campaign has its roots in part in community and service components laid out in the sponsorship deal struck with Citigroup in 2006. The Mets also started a volunteerism initiative called TeamMets in 2008, also involving the office of New York Mayor Michael Bloomberg.
The activities this week will be supplemented by a series of video vignettes that will air on SportsNet New York and on Citi Field scoreboards promoting volunteerism and service.
“This is an extension of what we and Citi have done throughout our partnership,” said Dave Howard, Mets executive vice president for business operations. “We are privileged to use our resources to help inform and inspire our fans to give back to their communities.”
The national conference June 28-30 will gather more than 6,000 people and represents the largest gathering of volunteer and service leaders from government, nonprofit and corporate sectors.