Legacy Direct Blog

Branding Superstar Emmitt Smith?

Posted on: May 12, 2010

Former Cowboy RB and Hall of Famer Emmitt Smith gets it. From his on the field career to his off the field business decisions such as participating in television shows such as Dancing with the Stars, Smith has viewed himself as an evolving brand. Through the years and more recently, Smith has done a remarkable job capitalizing on opportunities that he believes are a good fit for  him, his personality, and his goals.

The Success Magazine article profiling Emmitt speaks volumes for the Legacy model and probably captures our objectives more succinctly than we can! Take a few minutes to read through it…http://www.successmagazine.com/emmitt-smith-running-down-a-dream/PARAMS/article/1068/channel/22.

And this picture of Emmitt – although from a ‘few’ years ago – was way too cool not to share.

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