Legacy Direct Blog

Wheaties FUEL™ Introduces Innovative Competition

Posted on: April 27, 2010

Wheaties, a proud sponsor of Legacy Direct’s client, Bryan Clay, has kicked off a “Most Valuable Tweeter” contest for its Wheaties Fuel brand in conjunction with the NBA playoffs. The “MVT” contest allows Tweeters to compete against others during 4 rounds of the NBA playoffs.

The prize for winning one of the 4 rounds is a year’s supply of Wheaties FUEL™ and a signed Wheaties FUEL™ item – other athletes under the FUEL™ umbrella include Peyton Manning, Kevin Garnett, Albert Pujols, and Hunter Kemper.

Check it out at www.mostvaluabletweeter.com and be part of the action! Participants simply need to register on the website and then include #MVT on all of their tweets during the various rounds.

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