Legacy Direct Blog

MSG Network plans virtual ads for Rangers playoff games

Posted on: April 22, 2009

Hockey Tries New Technology

The New York-area RSN successfully tested the virtual advertising by superimposing Subway’s logo on the glass above the dasherboards during the final week of the NHL’s regular season. MSG Network was set to expand on the application during the Rangers’ first-round playoff series with the Washington Capitals.

See More:   http://www.sportsbusinessjournal.com/article/62245

 

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