Legacy Direct Blog

Shaq Tweets New Endorsement Deal

Posted on: April 16, 2009

Phoenix Suns big man and social networking all-star Shaquille O’Neal made sports marketing history. By using Twitter, Shaq bypassed traditional media outlets to let his 500,000-plus followers know directly about his new endorsement deal with Enlyten, a maker of dissolvable mouth strips that provide athletes with electrolytes.

See More:

http://www.sportsagentblog.com/2009/04/09/shaq-tweets-new-endorsement-deal/

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