Legacy Direct Blog

Athletes and Entertainers Use Twitter to Convey Their Unique Brands

Posted on: January 6, 2009

Courtesy David Sherman

Courtesy David Sherman

Twitter, the micro-blogging site used to keep friends up-to-date with “What am I doing” text messages has caught on with athletes and entertainers in a big way.  Numerous celebrities have already begun using twitter, including one of our clients, Natalie Gulbis.  With the help of Kathleen Hessert, Lead Legacy Direct Advisor, Natalie has created her own twitter account, which you can view at the following link:

https://twitter.com/natalie_gulbis

Natalie’s 960 followers pale in comparison to Shaquille O’Neal’s 25,814 followers.  However, Natalie is proving that she can be her own “unique brand” through twitter, where she talks to her followers about maintaining proper diet and exercise as a professional athlete.

Natalie also shows evidence of her community involvement while helping out at the local Boys & Girls Club of North Las Vegas, using twitPic, which is a complimentary service to her updates.  You can view the picture here:

http://twitpic.com/vkev

Twitter’s most recent press article in the New York Times can be viewed below.  The article includes mentions of Gulbis and O’Neal and their enthusiasm for twitter, as well as their hesitations.  Overall, both athletes realize that they are increasing their already high exposure, but doing so through their own unique thoughts and experiences.  Other celebrities who have caught onto twitter besides Gulbis and O’Neal include Saturday Night Live’s Jimmy Fallon, former NFL star, Jerry Rice, as well as actor, Luke Wilson and Tour de France champion, Lance Armstrong.

http://www.nytimes.com/2009/01/05/technology/internet/05link.html?scp=1&sq=Twitter&st=cse

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