Legacy Direct Blog

Darren Rovell’s SportsBiz Blog (CNBC.com) on Legacy Direct

Posted on: September 24, 2008

Darren Rovell’s interview with Kathleen Hessert of Sports Media Challenge and Legacy Direct can be found at the link below:

Darren Rovell on CNBC.com

Rovell’s SportsBiz feature on CNBC.com is one of the most popular sports business websites on the planet.  After the 2008 Beijing Olympic performance by Michael Phelps and his record-setting eight gold medals, everyone wanted a piece of the greatest swimmer of all time.  We were no different as we began to assess the impact of his “legacy” in and out of the pool.  Our scorecard for Phelps uses a proprietary formula that assesses the six components of a legacy: Athletic Achievement, Public Exposure, Philanthropic Self-Impact, Sustainability, Business Interactions, and Human Resources

Michael Phelps’ Legacy Scorecard

Michael Phelps

Michael Phelps

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