Archive for September 24th, 2008
Darren Rovell’s interview with Kathleen Hessert of Sports Media Challenge and Legacy Direct can be found at the link below:
Rovell’s SportsBiz feature on CNBC.com is one of the most popular sports business websites on the planet. After the 2008 Beijing Olympic performance by Michael Phelps and his record-setting eight gold medals, everyone wanted a piece of the greatest swimmer of all time. We were no different as we began to assess the impact of his “legacy” in and out of the pool. Our scorecard for Phelps uses a proprietary formula that assesses the six components of a legacy: Athletic Achievement, Public Exposure, Philanthropic Self-Impact, Sustainability, Business Interactions, and Human Resources
Michael Phelps’ Legacy Scorecard
Michael Phelps
Legacy Direct Blog 
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