Legacy Direct Blog

Posts Tagged ‘Sports Media Challenge

SMC Releases a Glossary of Social Media Terms for Client Benefit

Posted by: Legacy Direct on: January 26, 2009

Kathleen Hessert plays an integral role as the lead Legacy advisor at Legacy Direct.  Hessert brings over 20 years of experience working with high-profile athletes such as Peyton Manning and Shaquille O’Neal, helping them to become better communicators in front of the media.  While at Sports Media Challenge, Hessert also developed the Buzz Manager product, [...]

Shaquille O’Neal and Twitter

Posted by: Legacy Direct on: November 20, 2008

For those of you who don’t know what Twitter is: According to their website, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” So, what happens when a 33-year old Suns fan pretends to be Shaquille [...]

Street & Smith’s Sports Business Journal Article on Legacy Direct

Posted by: Legacy Direct on: October 6, 2008

Great job by Jon Show at the Sports Business Journal, who put together an excellent article on our company.  Click on the link below to check it out for yourself! http://www.sportsbusinessjournal.com/article/60201

Darren Rovell’s SportsBiz Blog (CNBC.com) on Legacy Direct

Posted by: Legacy Direct on: September 24, 2008

Darren Rovell’s interview with Kathleen Hessert of Sports Media Challenge and Legacy Direct can be found at the link below: Darren Rovell on CNBC.com Rovell’s SportsBiz feature on CNBC.com is one of the most popular sports business websites on the planet.  After the 2008 Beijing Olympic performance by Michael Phelps and his record-setting eight gold [...]


 

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