Legacy Direct Blog

Posts Tagged ‘New York Times

Athletes and Entertainers Use Twitter to Convey Their Unique Brands

Posted by: Legacy Direct on: January 6, 2009

Twitter, the micro-blogging site used to keep friends up-to-date with “What am I doing” text messages has caught on with athletes and entertainers in a big way.  Numerous celebrities have already begun using twitter, including one of our clients, Natalie Gulbis.  With the help of Kathleen Hessert, Lead Legacy Direct Advisor, Natalie has created her [...]

Shaquille O’Neal and Twitter

Posted by: Legacy Direct on: November 20, 2008

For those of you who don’t know what Twitter is: According to their website, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” So, what happens when a 33-year old Suns fan pretends to be Shaquille [...]

How a Troubled Economy Can Affect Sports

Posted by: Legacy Direct on: November 18, 2008

To anyone who thought that sports was the one sector that was untouchable during tough economic times:  Here are two New York Times articles showing how corporations are having to pull their sponsorships from various professional sports, including but not limited to NASCAR, cycling, and golf (PGA).  Perhaps the corporate sponsors with a traditional presence [...]


 

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