Legacy Direct Blog

Posts Tagged ‘Kathleen Hessert

SMC Releases a Glossary of Social Media Terms for Client Benefit

Posted by: Legacy Direct on: January 26, 2009

Kathleen Hessert plays an integral role as the lead Legacy advisor at Legacy Direct.  Hessert brings over 20 years of experience working with high-profile athletes such as Peyton Manning and Shaquille O’Neal, helping them to become better communicators in front of the media.  While at Sports Media Challenge, Hessert also developed the Buzz Manager product, [...]

Athletes and Entertainers Use Twitter to Convey Their Unique Brands

Posted by: Legacy Direct on: January 6, 2009

Twitter, the micro-blogging site used to keep friends up-to-date with “What am I doing” text messages has caught on with athletes and entertainers in a big way.  Numerous celebrities have already begun using twitter, including one of our clients, Natalie Gulbis.  With the help of Kathleen Hessert, Lead Legacy Direct Advisor, Natalie has created her [...]

Natalie Gulbis, 24-year old professional golfer, has been playing full-time on the LPGA tour since 2002, when she was only 19-years of age.  She also won her first tournament at only seven years of age, began breaking par by age ten, and first appeared in an LPGA event at age 14.  For the young woman [...]

Shaquille O’Neal and Twitter

Posted by: Legacy Direct on: November 20, 2008

For those of you who don’t know what Twitter is: According to their website, “Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?” So, what happens when a 33-year old Suns fan pretends to be Shaquille [...]

Darren Rovell’s SportsBiz Blog (CNBC.com) on Legacy Direct

Posted by: Legacy Direct on: September 24, 2008

Darren Rovell’s interview with Kathleen Hessert of Sports Media Challenge and Legacy Direct can be found at the link below: Darren Rovell on CNBC.com Rovell’s SportsBiz feature on CNBC.com is one of the most popular sports business websites on the planet.  After the 2008 Beijing Olympic performance by Michael Phelps and his record-setting eight gold [...]


 

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