Posted by: Legacy Direct on: June 15, 2009
On June 3rd, Forbes Magazine released the top 100 list of the world’s most powerful celebrities. See who made the cut: http://www.forbes.com/2009/06/03/forbes-100-celebrity-09-jolie-oprah-madonna_land.html
Posted by: Legacy Direct on: May 7, 2009
Jeff Stern, the founder and president of the National High School Skateboard Assn., started with seven high schools three years ago and has 40 schools represented this season, and it continues to grow in participation and sponsorship. See More: http://www.latimes.com/sports/la-sp-sondheimer4-2009may04,0,6073008.column
Posted by: Legacy Direct on: February 11, 2009
Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves. Given the recent economic conditions and a marketing shift by the [...]
Posted by: Legacy Direct on: November 18, 2008
To anyone who thought that sports was the one sector that was untouchable during tough economic times: Here are two New York Times articles showing how corporations are having to pull their sponsorships from various professional sports, including but not limited to NASCAR, cycling, and golf (PGA). Perhaps the corporate sponsors with a traditional presence [...]
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