Legacy Direct Blog

Archive for the ‘Sports Sponsorship’ Category

Bryan Clay: World’s Greatest Athlete

Posted by: Legacy Direct on: June 15, 2009

Often referred to as the World’s Greatest Athlete,  Clay has recently gone largely unnoticed since winning the Gold Medal last August in Beijing, See More: http://www.nytimes.com/2009/06/02/sports/olympics/02clay.html?sq=bryan%20clay&st=cse&scp=1&pagewanted=all

Forbes Magazine Top 100 Celebrity List 2009

Posted by: Legacy Direct on: June 15, 2009

On June 3rd, Forbes Magazine released the top 100 list of the world’s most powerful celebrities.  See who made the cut:  http://www.forbes.com/2009/06/03/forbes-100-celebrity-09-jolie-oprah-madonna_land.html

11 Year Baseball Rookie Makes Big Hit

Posted by: Legacy Direct on: May 9, 2009

  The afternoon excursion to Wrigley Field proved completely worth it this week, if only to see 31-year-old Cubs rookie Bobby Scales make his MLB debut after 11 seasons of riding buses in the minors.  Scales lined a fifth-inning pitch off Lincecum — the NL’s reigning Cy Young winner — down the left field line for [...]

Skateboarding growing in popularity among high school sports

Posted by: Legacy Direct on: May 7, 2009

Jeff Stern, the founder and president of the National High School Skateboard Assn., started with seven high schools three years ago and has 40 schools represented this season, and it continues to grow in participation and sponsorship. See More: http://www.latimes.com/sports/la-sp-sondheimer4-2009may04,0,6073008.column

Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves.  Given the recent economic conditions and a marketing shift by the [...]

Mia Hamm & Nomar Garciaparra Celebrity Soccer Match for Charity

Posted by: Legacy Direct on: January 14, 2009

U.S. women’s soccer legend, Mia Hamm is teamming up with husband, Nomar Garciaparra in hosting their 2nd Annual Celebrity Soccer Challenge.  The event will be held on Saturday, January 17, at the Home Depot Center in Carson, California.  General admission to the event is just $20.00, which will go towards benefitting bone marrow transplant patients [...]

Natalie Gulbis, 24-year old professional golfer, has been playing full-time on the LPGA tour since 2002, when she was only 19-years of age.  She also won her first tournament at only seven years of age, began breaking par by age ten, and first appeared in an LPGA event at age 14.  For the young woman [...]

How a Troubled Economy Can Affect Sports

Posted by: Legacy Direct on: November 18, 2008

To anyone who thought that sports was the one sector that was untouchable during tough economic times:  Here are two New York Times articles showing how corporations are having to pull their sponsorships from various professional sports, including but not limited to NASCAR, cycling, and golf (PGA).  Perhaps the corporate sponsors with a traditional presence [...]


 

May 2012
M T W T F S S
« Oct    
 123456
78910111213
14151617181920
21222324252627
28293031  

RSS Legacy Direct on Twitter

StatCounter

Follow

Get every new post delivered to your Inbox.