Legacy Direct Blog

Archive for the ‘Sports Marketing’ Category

Bryan Clay: World’s Greatest Athlete

Posted by: Legacy Direct on: June 15, 2009

Often referred to as the World’s Greatest Athlete,  Clay has recently gone largely unnoticed since winning the Gold Medal last August in Beijing, See More: http://www.nytimes.com/2009/06/02/sports/olympics/02clay.html?sq=bryan%20clay&st=cse&scp=1&pagewanted=all

NFL Super Bowl show heads to London

Posted by: Legacy Direct on: May 6, 2009

The National Football League is ready to take the extraordinary step of awarding the Super Bowl, America’s iconic sporting showpiece, to London within the next eight years See More: http://www.telegraph.co.uk/sport/othersports/americanfootball/5264026/NFL-Super-Bowl-show-heads-to-London.html

Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves.  Given the recent economic conditions and a marketing shift by the [...]


 

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