Legacy Direct Blog

Archive for the ‘Sponsorship’ Category

Malaria No More UK announces partnership with television show

Posted by: Legacy Direct on: November 16, 2009

Malaria No More UK, a organization that seeks to raise awareness and prevent the spread of malaria has signed on to be the sole sponsor of “I’m a celebrity, get me out of here!” This organization is supported by a large slew of British glitterati, including David Beckham: http://www.mirror.co.uk/celebs/news/2009/11/12/i-m-a-celebrity-announces-malaria-no-more-uk-as-sole-charity-supported-by-itv-115875-21815994/

Forbes Magazine Top 100 Celebrity List 2009

Posted by: Legacy Direct on: June 15, 2009

On June 3rd, Forbes Magazine released the top 100 list of the world’s most powerful celebrities.  See who made the cut:  http://www.forbes.com/2009/06/03/forbes-100-celebrity-09-jolie-oprah-madonna_land.html

Jon Show, writer for Sports Business Journal, has a great article about how the sport of golf is a sport struggling to hold onto an identity in which the primary fan base is much older and wealthier than some of the PGA professionals themselves.  Given the recent economic conditions and a marketing shift by the [...]


 

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