Archive for the ‘Advertising’ Category
BusinessWeek: “Endorsers Work Harder for the Money” by Burt Helm and Ronald Grover
Posted by: Legacy Direct on: February 17, 2009
In this tough economy, celebrity endorsers are having to work even harder for the brands they represent, especially since new endorsements are so hard to come by. Companies like PepsiCo, MolsenCoors, and AT&T are expecting more “bang for their buck” from the celebrities who are endorsing their products. The article gives a great example of [...]
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